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Stage 8 of 9 · Getting a "yes" is worth nothing if nobody converts it into a calendar event.
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<aside> 📈
Alex Hormozi pays someone $150k a year to do one job: call the lead within 30 seconds of them filling out a form. That single change increased sales by 44%.
Not better copy. Not a better offer. Speed.
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Interest decays fast. At the moment they hit send on that reply, you have their full attention and the problem is top of mind. An hour later they are in a meeting. A day later they have forgotten why they replied.
You are also almost certainly the only one who called.
<aside> 1️⃣
Reply comes in. Alerting is instant, not batched.
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<aside> 2️⃣
Call within minutes, not hours. Phone first, email second.
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<aside> 3️⃣
Deliver the asset on the call. "Sending it now, wanted to make sure it's the right version for you."
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<aside> 4️⃣
Pre-qualify with 3 questions while you have them.
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<aside> 5️⃣
Book the discovery call while on the phone. Never "I'll send a link."
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<aside> 6️⃣
If no answer, leave a voicemail, then send the asset by email with the booking link, then call again the same day.
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These are not an interrogation. They are quick, they make the call feel useful, and they tell you whether to spend a discovery slot.
<aside> 📌
The questions must be custom to the offer. Generic questions produce generic answers and qualify nobody. You qualify against the specific numbers that make someone a good fit for what you are actually selling.
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